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The most powerful website videos for any small businesses are simple and short. Your business website video should focus on one topic like:
- Explain what you or your company do.
- Promote an upcoming business event with a website video.
- Demonstrate or present a product using video.
- Show a recent project or a project portfolio in video.
- Testimonials about your product or service.
These topics strengthen your relationships with new and existing customers while making them more likely to understand your offerings, and buy from you. A website video can bring to life your benefits and your expertise.