Say “Hi” to your small business’s new best friend – Pinterest.
Pinterest pins are 100 times more spreadable than a tweet, with the retweet average hitting only 1.4%. And, as for Facebook, the half-life of a pin is 1,6000x longer than a average Facebook post.
Pinterest is a social network with a simple premise: Users share photos that they find online by “pinning” them, the equivalent of “liking” a status on Facebook or giving a +1 on Google. Users have to download a toolbar that can be used to pin items from any Web site. The photo and information then appear on your Pinterest board, and users who follow you can see your collection of photos and even re-pin them if they like them.
What is crucial is that you get other people to share pins that promote your site with as many people as possible. To aid in that pursuit, your pins should feature content such as I have outlined above. The winning participant should be someone who has created the most overall exposure. For example, their board has the most followers, or their pin has the most re-pins.
Follow these 5 tips and you are sure to see your traffic from Pinterest increase. Statistics don’t lie, and I’ve given you some simple yet extremely effective ways to create compelling content that will create crazy exposure for your business.
Now you know what was missing, and what you need to do to start leveraging Pinterest as a major traffic source for your site.