Video is entertaining, visual, and drastically underused to convert leads. Yet, having a video on your landing page can increase your conversion rate by 80%, according to Eye Wide Digital. More sites are using video to explain their business, products and services and there’s a scientific basis for doing this.
If people don’t look, your site can’t convert, so anything that makes them look longer will help with conversions. That’s exactly what video does. We already know that web attention spans are short. It’s a case of “blink and you’ll miss it” says a study by Anagard, which shows that people normally stay on your site for six seconds.
Video also boosts conversions by answering users’ questions. Most people have the same basic questions about any purchase. They want to know whether a product or service will do what they want, whether it will last a reasonable time, whether they will enjoy using it and how easy it is to use. Using video to answer these questions, as well as other important ones about shipping and returns, can improve conversions.